Effective Date: 22nd June 2025

1. Who we are

This website is operated by Loves Plumbing. We are based in the UK and comply with the UK GDPR and Data Protection Act 2018.

2. What data we collect

We do not collect any personal data directly (like names, emails, or phone numbers) through this website. The only data collected is via Google Analytics, which gathers anonymised usage data such as:

• Pages visited
• Time spent on site
• Device type and browser
• Approximate location (city-level only)

3. Cookies

We use cookies for Google Analytics to understand how people use our website and improve it over time.

You will see a cookie consent popup when you first visit our site. You can accept or reject cookies at any time.

4. Why we use your data

We use anonymised analytics data to:

• Monitor website performance
• Understand visitor behaviour
• Improve the user experience

We do not use your data for advertising, profiling, or share it with third parties.

5. Lawful basis

Our lawful basis under GDPR is legitimate interest (to improve our website). For cookies, we rely on consent.

6. How long we keep data

Google Analytics retains anonymised data for 14 months (subject to Google's policies).

7. Your rights

Under GDPR, you have the right to:

• Know what data we hold
• Ask for your data to be deleted or corrected
• Withdraw cookie consent at any time
• Lodge a complaint with the UK ICO

We do not store any personal data ourselves, so these rights mainly apply to cookies and analytics.

8. Contact us

For any questions or concerns: